|my lucky friend S's double double. she got a 12PM bracelet at 9:30AM and started waiting in line at 11:30AM and sat down at 1PM. she let me use her pic because i told her about the pop up!|
By chance, I got a heads up about today's In-N-Out pop up in Taipei and so I did a blurb on the blog yesterday and posted it on Facebook. And man, were you guys excited. 53K excited. Over 53,000 of you saw and shared the Facebook post and hundreds of people showed up at Goodies Cuisine this morning.
So many people were in line that I could even see the long line from the RenAi circle while I was going somewhere else. So I had to stop by and get some pictures since SO MANY of you guys were so crazy about it (and some pissed off that it was on a freakin' Thursday since you weren't about to ditch work or school for a burger. Even for In N Out).
The In-N-Out event was advertised for 11AM, but the event manager told me that the people who got the first batch of wristbands had started lining up at 6AM. The last batch of wristbands were completely given out before 10AM. So people who showed up even an hour before the event started were out of luck. One wristband per person, one burger per wristband. Those who got their golden ticket wristbands in the morning and came back to wait in line to order and get their burgers around their designated time slot. Few brands could inspire such devotion-- if In N Out did ever open permanently here, odds are that there would be four hour plus waits like there were for Krispy Kreme when they first opened.
Today was a HOT day to be waiting in line around the block, but everyone seemed patient in their anticipation. In the 10 minutes I was there taking pictures, I overheard several people who dropped by being turned away by the In N Out door bouncer, since they did not show up early enough to get a wristband.