Editor note: This location spotted closed a/o 9/2014
website: hielo.com.tw Chinese and English
hours: Sun- Thur 11 AM - 10:30PM; Fri/Sat 11 AM - 11:30 PM
Kid friendliness: lots of space and frozen yogurt
Visit reviewed: 9/18/2009
Wrapping up what seems to have turned into dessert week this week on the blog, here is a look at Hielo, the latest addition to the new frozen yogurt wave in Taipei.
First of all, let's talk about the name.
Hello! Helio? Hielo?
How do you spell the name and what does it have to do with frozen yogurt? From a distance, you might not even know that this store across from the Starbucks near Dun Hua Sogo has anything to do with food, much less desserts. Is it just me, or does it looks sort of like a phone or tech store with the Hello-my-name-is... dialogue box, with Hello misspelled. (After all, we've all seen plenty of things misspelled everywhere around town.)
After some digging, it turns out the "hielo" is the Spanish word for ice. But it's so strange that you're naming a froyo store in Spanish in a country that dubs Dora the Explorer in Chinese or lacks popularity of Mexican or Spanish foods.
But I digress... Don't get me started about (the lack of good) Mexican food in Taipei...
The store is cute and inviting enough for frozen yogurt experts and novices. The cashier helpfully offers little cups of samples and asks if you have any questions.
There's plenty of area to sit down and eat.
The signs make it fairly easy to decipher how to order- pick a flavor, pick a size, pick your toppings. Hielo offers two flavors- original tart and uji matcha AKA green tea. You can also get a shake or coffee, or cushion your yogurt in a waffle bowl.
The toppings range from the typical fruits and berries to the cereal/cookie toppings, including watermelon, pineapple, orange and kiwi. What was slightly annoying was that if I wanted to pick a raspberry or blueberry topping, I had to pay an extra NT$40 per topping.
So we decided against that and got a small original flavor with strawberry and mango (NT$115). The small is definitely enough to share between two people. My friend who was with me had never had Pinkberry before and enjoyed the tart and sweet flavor of the yogurt and fresh fruits.
I'd probably stop by again as I'm in this area often, but with this pricing, I'd probably revisit the self-serve pay as you weigh Yogurt Art down the Zhong Xiao road, as they have more flavors and rumored fruits and berries now, or wander over YoFroyo, which is nearly half the price. I also wish one day one of these places would have yogurt chips. Yogurt chips, please!
For those of us who are a few years over Pinkberry/Yogurtland/Red Mango, Hielo might be a little late, especially with the weather cooling. But for those who are new to the tart-is-in flavors, Hielo might be a refreshing change from the corner shaved ice or too sweet ice cream choices.
And btw, has anyone been to Yogurt Me lately?
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